Planful

In this episode, we speak to Jonathan Beamer, the CMO of AmeriSave, one of the nation's leading and fastest-growing retail mortgage companies. Jonathan has significant experience in both agency and corporate roles and brings the analytical thinking of an engineer to his marketing roles.Jonathan talks about his recent experience launching an ambitious brand campaign featuring CeeLo Green, being a digital-first organization, and the business case for a major brand campaign.Learn more about the new “Lower than Low” campaign from this recent blog post from Jonathan, with the :30 spot video embedded: <a href="https://www.amerisave.com/when-they-go-low-we-go-lower/">https://www.amerisave.com/when-they-go-low-we-go-lower/</a>Learn more about <a href="https://www.linkedin.com/in/jonathanbeamer">Jonathan Beamer</a>Learn more about <a href="https://www.amerisave.com/">AmeriSave</a>Follow Peter Mahoney on <a href="https://twitter.com/nerdcmo">Twitter</a> and <a href="https://www.linkedin.com/in/pemahoney">LinkedIn</a>Learn more about <a href="https://www.plannuh.com/">Plannuh</a>Join <a href="https://www.plannuh.com/the-next-cmo-community/">The Next CMO Community</a>Recommend a guest for <a href="https://info.plannuh.com/the-next-cmo-podcast">The Next CMO podcast</a>Produced by <a href="https://www.podforte.com/">PodForte</a>

Bringing Analytical Thinking to Launch a Major Brand Campaign with Jonathan Beamer, CMO of AmeriSave

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The Next CMO podcast features discussions with leading experts in marketing, marketing technology, and strategic execution. Topics include marketing strategy, planning, demand generation, case studies, analytics, digital marketing techniques, and innovative marketing strategies.