Planful

Our guest this episode is Scott Todaro, the CMO of <a href="http://plannuh.com/">Plannuh</a>. Scott is a goal-driven marketing zealot and recently published a series of thoughtful articles on the topic. You can read Scott's blog posts here:
<ul>
 <li><a href="https://blog.plannuh.com/blog/are-you-practicing-goals-based-marketing">Are you Practicing Goals-Based Marketing?</a></li>
 <li><a href="https://blog.plannuh.com/blog/building-a-goals-hierarchy-to-eliminate-busywork-marketing">Building a Goals Hierarchy to Eliminate Busywork Marketing</a></li>
 <li><a href="https://blog.plannuh.com/blog/you-have-goals-but-do-you-have-the-right-strategy-to-achieve-them">You Have Goals, but Do You Have the Right Strategy to Achieve Them?</a></li>
</ul>
A 25+ veteran of marketing in technology, and a popular instructor at University of Massachusetts, you can connect with Scott on <a href="https://www.linkedin.com/in/scott-todaro-744a3/">LinkedIn</a> and <a href="https://twitter.com/stodaro24">Twitter</a>.

Goal-driven marketing with Scott Todaro, CMO of Plannuh

planful.com

Planful Blog

The Next CMO Website

The Next CMO podcast features discussions with leading experts in marketing, marketing technology, and strategic execution. Topics include marketing strategy, planning, demand generation, case studies, analytics, digital marketing techniques, and innovative marketing strategies.