Planful

In this episode of The Next CMO podcast, we speak to Patrick Reynolds, the CMO of BlueConic, the leading provider of pure play customer data platforms. We talk about all things data with Patrick, including the changing data privacy landscape. How to leverage and actually use the data that you're collecting for your customers in a permission enabled way, the future of data, what kind of resources you need to have in your organization to take advantage of all this data and what to think about in the coming year about the use of data. I hope you enjoy the show.Learn more about <a href="https://www.linkedin.com/in/patreynolds">Patrick Reynolds, CMO of Blueconic</a>Learn more about <a href="https://www.blueconic.com/">BlueConic</a>Follow Peter Mahoney on <a href="https://twitter.com/nerdcmo">Twitter</a> and <a href="https://www.linkedin.com/in/pemahoney">LinkedIn</a>Learn more about <a href="https://www.plannuh.com/">Plannuh</a>Join <a href="https://www.plannuh.com/the-next-cmo-community/">The Next CMO Community</a>Recommend a guest for <a href="https://info.plannuh.com/the-next-cmo-podcast">The Next CMO podcast</a>Produced by <a href="https://www.podforte.com/">PodForte</a>

Navigating The Changing Landscape of Marketing Data with Patrick Reynolds, CMO of BlueConic

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The Next CMO podcast features discussions with leading experts in marketing, marketing technology, and strategic execution. Topics include marketing strategy, planning, demand generation, case studies, analytics, digital marketing techniques, and innovative marketing strategies.