Planful

In this episode of The Next CMO podcast, I speak to Domenic Colasante, the CEO of 2X. Founded in 2017, by 3 former B2B CMOs, 2X is a B2B-focused Marketing as a Service firm that enables marketing to operate with greater impact and at significantly lower cost.A pioneer in offshoring B2B marketing, 2X provides clients with world-class talent at labor rates of 30-50% less than US equivalents. 2X’s global headquarters are outside Philadelphia, PA, USA and delivery operations reside in Kuala Lumpur, Malaysia. 2X enables a client’s on-shore team to focus on strategy and planning, while off-shore teams focus on marketing execution including build, run, and optimize activity. With capabilities across marketing operations, digital campaigns, graphic design, content operations & writing, web management, research, analytics, and the full marketing technology stack, 2X enables our clients to adopt a global operating model and reimagine their marketing mix.Learn more about <a href="https://www.linkedin.com/in/domeniccolasante">Domenic Colasante</a>Learn more about <a href="https://2x.marketing/">2X</a>Follow Peter Mahoney on <a href="https://twitter.com/nerdcmo">Twitter</a> and <a href="https://www.linkedin.com/in/pemahoney">LinkedIn</a>Learn more about Peter’s company, <a href="https://www.accelerat.us/">Acceleratus</a>Learn more about <a href="https://planful.com/marketing/">Planful for Marketing</a>Join <a href="https://thenextcmo.com/">The Next CMO Community</a>Recommend a guest for <a href="https://thenextcmo.com/the-next-cmo-podcast/">The Next CMO podcast</a>Produced by <a href="https://www.podforte.com/">PodForte</a>

The Case for Outsourced Marketing Execution, with Domenic Colasante, CEO of 2X

planful.com

Planful Blog

The Next CMO Website

The Next CMO podcast features discussions with leading experts in marketing, marketing technology, and strategic execution. Topics include marketing strategy, planning, demand generation, case studies, analytics, digital marketing techniques, and innovative marketing strategies.