Planful

In this episode of The Next CMO podcast, I speak to Dan McGaw, the founder and CEO of McGaw dot IO, an analytics and marketing technology company.Dan has spent 20 years as a marketing leader and one of the original growth hackers.He was previously the head of marketing at KissMetrics and VP of Growth at Code School.Dan has been called a living MarTech encyclopedia and he recently released a book called, build cool (stuff…), which is a blueprint to creating a marketing technology stack.Dan and I discuss the importance of a data taxonomy for marketing, his contrarian view on the idea of a single source of truth for data, we bust some myths about attribution modeling, and even gives our listeners the opportunity to get a free copy of his book.If you are listening at home in front of the kids, you might consider using your headphones for this one - Dan’s vocabulary is a little spicier than mine.More about Dan McGaw <a href="https://www.linkedin.com/in/danielmcgaw/">here</a>More about McGaw.io <a href="https://mcgaw.io/">here</a>More about Plannuh <a href="https://www.plannuh.com/">here</a>More about The Next CMO podcast <a href="https://www.plannuh.com/the-next-cmo-podcast/">here</a>  Produced by PodForte

Building a Marketing Technology Stack with Dan McGaw, CEO of McGaw.io

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The Next CMO podcast features discussions with leading experts in marketing, marketing technology, and strategic execution. Topics include marketing strategy, planning, demand generation, case studies, analytics, digital marketing techniques, and innovative marketing strategies.