When Customer Success and Marketing are Besties with Kirsten Markson and Shannon Hickey of Keap

This is a podcast episode titled, When Customer Success and Marketing are Besties with Kirsten Markson and Shannon Hickey of Keap. The summary for this episode is: <p>In this episode of The Next CMO podcast, we speak to Kirsten Markson, the CMO of Keap, and Shannon Hickey, the Vice President of Client Success at Keap about building a strong relationship between marketing and customer success.</p><p>Shannon and Kirsten share their perspectives on the line between responsibilities between the functions, how to manage customer communications between the groups, their operating cadence, and the strategic role of customer data across marketing and customer success for a SaaS business.</p><p>Learn more about <a href="https://www.linkedin.com/in/kirstenmarkson">Kirsten Markson</a></p><p>Learn more about <a href="https://www.linkedin.com/in/shannon-hickey-771023a7/es?trk=people-guest_people_search-card">Shannon Hickey</a></p><p>Learn more about <a href="https://keap.com/">Keap</a></p><p>Follow Peter Mahoney on <a href="https://twitter.com/nerdcmo">Twitter</a> and <a href="https://www.linkedin.com/in/pemahoney">LinkedIn</a></p><p>Learn more about <a href="https://www.plannuh.com/">Plannuh</a></p><p>Join <a href="https://www.plannuh.com/the-next-cmo-community/">The Next CMO Community</a></p><p>Recommend a guest for <a href="https://info.plannuh.com/the-next-cmo-podcast">The Next CMO podcast</a></p><p>Produced by <a href="https://www.podforte.com/">PodForte</a></p>