Leveraging Athletic Influencers with Rob Willey, CMO of Cheribundi

This is a podcast episode titled, Leveraging Athletic Influencers with Rob Willey, CMO of Cheribundi. The summary for this episode is: <p>We speak to Rob Willey, the CMO of Cheribundi about leveraging athletic influencers to grow their brand.</p><p>Founded in 2004, Cheribundi produces one of the most powerful tart cherry juices in the United States. Cheribundi tart cherry juices are all natural, not from concentrate, and are crafted through a one-of-a-kind juicing process, developed by scientists at Cornell University that delivers the highest antioxidant strength of any super fruit juice. Known for delivering benefits like boosting immunity, improving sleep, reducing muscle soreness and helping muscles recover faster, Cheribundi tart cherry juices are also one of the best tasting on the market.</p><p>Because of its effectiveness, Cheribundi has a unique connection to the athletic world. Nearly 350 collegiate and professional sports teams, plus thousands of elite and everyday athletes, drink Cheribundi as part of their daily training routines.</p><p> </p><p>Learn more about <a href="https://www.linkedin.com/in/robwilley">Rob Willey</a></p><p>Learn more about <a href="https://cheribundi.com/">Cheribundi</a></p><p>Follow Peter Mahoney on <a href="https://twitter.com/nerdcmo">Twitter</a> and <a href="https://www.linkedin.com/in/pemahoney">LinkedIn</a></p><p>Learn more about <a href="https://www.plannuh.com/">Plannuh</a></p><p>Join <a href="https://www.plannuh.com/the-next-cmo-community/">The Next CMO Community</a></p><p>Recommend a guest for <a href="https://info.plannuh.com/the-next-cmo-podcast">The Next CMO podcast</a></p><p>Produced by <a href="https://www.podforte.com/">PodForte</a></p>